Friday, 27 March 2015

downward communication and upward communication


Communication which starts from lower level to upper level is defined as upward communication.

On other side, Communication which starts from upper level to lower level is defined as downward communication. 

Upward communication and downward communication are contrary in nature. These two differ many characteristics in nature and other elementary factors. The following differences between upward communication and downward communication are noticeable:

Difference Between Upward Communication and Downward Communication
DiffirencesDownward CommunicationUpward Communication
01. DefinitionDownward communication is a process of starting communication process from upper level to lower level.It is just opposite communication to downward communication i.e. it initiate from employees/subordinates/workers to superiors/boss.
02. NatureSuch communication is for instruction, orders, advices and the  like.So, Downward communication is directive naturally.It is for providing suggestions, complaints and the like to superiors. So, it is not directive in nature.
03. ApplicationAn authoritarian communication environment need to apply such communication.A Democratic environment may ensure the application of such communication.
04. PurposeDownward communication is to provide relevant information, orders, instruction to subordinates. It works as like as Feedback.
05. FrequencyIt happens frequently because of keeping organizational functions smooth and active.Upward communication does not happen so frequently. 
06. DistortionPeople can't distort or get very little scope to distort message or information in such communication because of existing higher authoritarian communication.In Downward communication, Usually Messages can be distorted due to many reasons of sender.
07. InitiativeHigher authority or Top level of organization take the initiative to start such communication.Lower level/Employees/Workers of organization take the initiative to start upward communication.
08. ManagementDownward communication is called as instruction type communication system.Upward communication is stated as like as consultative management.
Upward communication benefits are.

1. Fosters Friendly Relations

Upward communication helps to bring about co-operation, goodwill and understanding among employers and employees. This stimulates friendly relations.

2. Provides Valuable Feedback

Upward communication provides a valuable feedback. The superiors come to know how their plans and policies; orders and instructions are being received and executed.

3. Encourages Participation

By encouraging employees to make suggestion, upward communication helps to bring in elements of participative management in the organization.

4. Two-Way Process

Upward communication is a part of a two-way process which promotes better understanding between management and employees.

5. Making Suggestions

The employees are encouraged to make suggestions in the interest of the organization. Some of these suggestions prove useful, and the employees are suitably rewarded.

6. Introducing New Projects

Upward communication creates a healthy relationship between the management and the employees and this in turn makes it convenient for the management to introduce new schemes or projects.

7. Employee Morale

Upward communication develops and improves employer-employee relations and promotes employee morale.
Disadvantages of upward communication in an organization is followed:

Resistance From Employees
Fear of Incompetence
Indecisive Superiors
Messages Not Heard
Unwillingness to Admit Failure

Upward communication disadvantages are.

1. Resistance From Employees

Employees rarely initiate upward communication as they are afraid of being ignored. Such communication often meets with improper recognition, so they hesitate to initiate it again.

2. Fear of Incompetence

The subordinates communicating with the superiors fear that their colleagues or work may be regarded by their superior as a reflection on their own competence.

3. Indecisive Superiors

If the superiors do not take any decision in the light of upward communication, the employee's loss confidence in their superiors.

4. Messages Not Heard

Often messages do not travel upwards; they merely rest with the inactive or indifferent superior. Some managers are poor listeners, some simply 'hear' messages without taking any action.

5. Unwillingness to Admit Failure

Many employees in lower hierarchy are insecure about their jobs and uncertain about their future prospects. They, therefore, feel unwilling to discuss their on-the-job problems with their superiors.

Downward communication advantages are.

1. Useful for management

Downward communication is the backbone of an organization. The management finds it useful to communicate necessary official information or plan of work to employees.

2. Good organization

In downward communication, there is a clear-cut division of responsibility and accountability. Discipline, satisfaction, harmony and co-operation follow automatically.

3.Useful for employees

Downward communication is useful for employees as they are well informed about their work from time to time. It gives them motivation and raises the morale of employees.

4. Superiors well informed

Downward communication keeps the superiors well informed about the development of the work as communication takes place along the well-defined lines.

5. A Sense of belonging

In downward communication, the employees carry a strong feeling of participation in the management of the organization. They regard themselves as important employees.
Drawbacks of downward communication are followed:

Time consuming
Distortion
Authoritarian approach
Over and under Communication
Different priorities
No confidential matter

Downward Communication disadvantages are.

1. Time consuming

Downward communication is time consuming communication because it moves along the line of command of the hierarchy. It results in waste of time as the line of communication is long.

2. Distortion

Downward communication has to pass through many levels of authority, so there is a delay as well as distortion of the message.

3. Authoritarian approach

In downward communication, there is too much concentration of authority at the higher level. As people in the lower levels are merely receivers of decisions. So they unconsciously receive such message and miscommunication results.

4. Over and under Communication

Downward communication suffers from over communication or under-communication. In over-communication supervisors talk too much and merely waste the time of his subordinates. Due to this, the juniors are not respecting the seniors and there is indiscipline among the juniors. In under-communication, the supervisor does not talk enough and leaves his subordinates to his guessing about what he wants them to do.

5. Different priorities

In downward communication, the employees seek information about job security, salary, promotion and other beneficial schemes, but the management prefers to pass down orders and directions only. The gap between their priorities leaves the employees and employers dissatisfied.

6. No confidential matter


In downward communication, confidential matter cannot be disclosed at lower levels.

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